How should I market my BactiBlock®-enhaced product?

In today’s health-conscious world, especially after the coronavirus pandemic, running a marketing campaign that promotes the antimicrobial properties of a product represents a unique opportunity for manufacturers to stand out from competitors and bring significant added value to their products. This is the reason why numerous companies from different industries have decided to incorporate this type of technology into their full portfolio, or into specific products or ranges, and subsequently launch a marketing campaign to promote this added protection.

Definitely, a well-executed marketing campaign can have an outstanding impact on sales and also on the customer’s perception of our product in terms of quality and value. However, to make sure that we make the most of these types of promotions, it is important to consider some key aspects.

Develop a strategy with responsibility, transparency and trust

Today’s consumers are well-informed and prioritize finding brands that align with their values. That’s why it is important to be careful and rigorous with the information that is transmitted.

A good comprehensive knowledge of the Biocidal Products Regulation (BPR) and Environmental Protection Agency (EPA) is also necessary to select the proper claims to promote your product according to the regulation. In order to achieve this objective, Bactiblock’s team can always assist with recommended product claims to comply with regulations and communicate the benefits of Bactiblock® product protection to your customers.

Use the Bactiblock® logo

It is always interesting for a company to develop projects that improve their products. In this sense, the incorporation of Bactiblock® antibacterial technology represents a substantial improvement, endowing materials with long-lasting protection against a broad spectrum of microorganisms and increasing the lifespan of the treated products. Nevertheless, it remains imperative that such advancements are easily perceived by consumers to ensure a big impact on the market.

The use of the Bactiblock® logo is a guarantee for consumers that the products have been treated with effective technology and that they have passed all the corresponding efficacy tests and assessments.Improve your product and develop a powerful campaign with the help of Bactiblock®!

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